T h e f i r s t l o o k b y E m i l i e W a r d
T H E S T O R Y
The advert is following the morning/day of a person recovering from depression and accepting help. The focus is going to follow the receiving treatment and the new opportunities available.
T h e m e s
D e p p r e s s i o n
There is no single cause of depression, it’s often a combination of factors. Some possible causes include:
Symptoms of persistent depressive disorder can cause significant impairment and may include: Loss of interest in daily activities. Sadness, emptiness or feeling down. Hopelessness. Tiredness and lack of energy. Low self-esteem, self-criticism or feeling incapable.
- Hormones
- Family
- Environment
- Lifestyle
- Other illnesses
Symptoms of persistent depressive disorder can cause significant impairment and may include: Loss of interest in daily activities. Sadness, emptiness or feeling down. Hopelessness. Tiredness and lack of energy. Low self-esteem, self-criticism or feeling incapable.
A n x i e t y
Anxiety is defined as a natural human response to perceived threats, and is most often characterised by excessive worry, stress and fear.
Anxiety is defined as a natural human response to perceived threats, and is most often characterised by excessive worry, stress and fear.
- Excessive worrying and rumination (overthinking bad situations and past experiences)
- Nervousness, mental restlessness and feeling tense
- Experiencing a sense of doom, dread, and fearing the worst outcomes
- Feeling disconnected from your own mind and body (depersonalisation)
- Feeling disconnected from the external world, or feeling as though the external world is not real (derealisation)
https://mentalhealth-uk.org/help-and-information/conditions/depression/
https://mentalhealth-uk.org/help-and-information/conditions/anxiety-disorders/
V I D E O I N S P I R A T I O N |
The short advert is so simple yet effective, it brings across the message clearly without having and complicated scenes. The is no dialogue and that is what I want to bring through as well as the tag of Mind charity at the end of my piece.
This video reflects that having depression doesn't mean you do not look after your self, just takes longer to collect your self
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The opening scene starts with a shot of a packet on medication on the bedside table, which shows one way of recovering from mental illness. The is no need for words as this shot clearly shows the current state.
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At this moment the alarm goes off and when the camera focuses on the foreground you comes clear that the girl was awake before the alarm
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This close up shows more emotion and the true feelings the girl feels.
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This moment shows how hard it is to get out of bed in the morning and how to start the day.
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This reflects the wanting to be alone and not social. This shot speaks more than if there was a text exchange or dialogue as its shows almost ignoring the existence of the phone.
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O t h e r I n s p i r a t i o n
This video shows that it is not always obvious who's struggling. It follows the POV of Teddie and you see them struggling but in the conclusion it is Freddie that pass way from depression, despite there being no obvious signs. The piece shows simply wha others can't see and depression does not look the same on everyone. showing the difference speaks a lot to the target audience, as themes of mental health is a big part of everyday life. The target audience for this mental health awareness video is University students (16-24)
This first part of be ReMoved shows a child's perspective of watching the family being torn apart and see physical abuse and going through the system. There is not much dialogue from the child but so much is expressed through the visual shots and scenes and the way the child hold there self. One scene in particular is picture day, and the child comes in with bruises and has a messy appearance. Everyone around them is looking picture perfect and the there is them. After the photo the scene cuts them crying in the toilets. The loneliness and anger the child holds comes through these to scenes as well as when they are fighting for their little brother. There are many raw emotions with the main dialogue from side characters.
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This is shot from one location and is able to explain and show the difficulties of having an anxiety disorder. The violent cuts with the breathing, reflects visual the realities oh having the disorder. Camhs is a company that work along the side of young adults to young children. The simplicity gives the message a wider audience that the piece can reach out to.
This video is shot in 'moving' photos of a child explaining loosing the relationship with their mother and learning to grow up by themselves. Despite having both a mother and a father. The child views it as a longer feeling. The innocent in the description given by the child show how little they aware of the exact situation. This is aimed at parents with child, to reach out emotionally what can happen when a child sees a parent becoming alcohol dependent.
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M O O D B O A R D
C o l o u r s
What is the color of a black and white photo?
- When an image is rendered in black and white, the colors of the scene become varying shades of grey, from solid white to solid black. Blue will appear much darker grey than yellow, which will appear very light grey. It is the contrast of colors that makes a black and white photo interesting.
Why I choose to shoot in raw black and white.
I choose to shoot in raw black and white so I can see where light is present in each shot and it makes the piece more authentic. Also it makes it feel less more realistic and less edited and faked.
After having multiple shoot days some being in black and white others being in colour is was clear when trying to match all the clips together that shooting in raw black and white gave a better appearance than changing footage to black and white in post production.
After having multiple shoot days some being in black and white others being in colour is was clear when trying to match all the clips together that shooting in raw black and white gave a better appearance than changing footage to black and white in post production.
B l a c k & w h i t e
The shots used were simple and beautiful visual. It was able to capture the facial expressions from the character in an intense way. The small focus changing gives the piece a more dynamic feeling also it creates transitions to one shot to another. The director used natural light as the light source, which I would like to use in my shots.
The dramatic highlights used makes the piece for powerful. The piece goes against using black & white rule of not using them as the can be very sharp, however it is done in away that makes it entrancing. The piece has gone or a more darker approach using black as there main focus, where as others use greys and sometimes dark grey
The change in time and lighting shows the various shades of grey and blacks that can be found the photograph. The one of the left gives the impression that it is set late afternoon/evening as the street lamps and on and the photograph gives a romantic feel compared to the one on the right which is set mid day, as the colours in the background are light and pale. I would prefer to create scenes under the influence of the photograph on the left.
D e v e l o p i n g t h e p l o t
Ocean's 8 Necklace heist
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I am using style used in ocean's 8 necklace heist. You see the first sequence which gives you false belief on what has happened, it's later revealed that they had an underlining plan to steal multiple necklaces, shots are add into the original story to reveal more information to the audience. There is a voice over explaining what is happening to the other characters as well as the audience. Having an overlapping plot adds tension as more is shown. In Pulp Fiction, the plot is not in chronological order which keeps you on edge as you can not be sure which scene happens when, giving a false storyline. Having moments happen at the 'wrong' moment develops and adds more interest into the plot.
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M u s i c
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This piece of music is simple and fits with the emotions I want to reach auditory to match the visual. Other sound elements used will be folly of a clock ticking, water and other surrounding sounds.
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This was later replaced with a different piece of music
I choose this piece by Kodaline as the lyrics are very impactful and are very revenant to the topic that is touched on. Having an edited version like this meant this it can also has a dragged out annoying feeling auditorly compared to just visual element.
M I N D
https://www.mind.org.uk Mind campaigns for:
People in radicalised communities people with mental health problems children and young people people in poverty The target audience is 16 - 25, as the topics the campaign for as well as averts created feature young adults.
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Mind is a British mental health charity, it was founded in 1946. The current president is Stephan Fry. He's been head of the charity since 2011.
Mind provides advice and support to empower anyone experiencing a mental health problem. They campaign to improve services, raise awareness and promote understanding.
R e a c h i n g o u t |
T h e i r s t o r i e s
These stories by Antalia Terblanche and Jordan can be found on the Mind Website, other stories can be found along with other illness.
"I confirm that the work on this website is entirely my own and does not include any work completed by anyone other than myself, except where clearly stated otherwise, and that sources have been appropriately referenced."
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